“Cold emailing” means sending an email to someone you’ve never talked to.
When Demand Curve grows a B2B company, it’s most often because we sent a bunch of well-crafted cold emails. Not because we ran ads.
If you’re a B2B company, you’ll want to try cold-emailing early on. It’s free to send an email, emails let you target exactly the people you want, and when done right, they’re so personalized that people can’t help but respond. You don’t get that with ads.
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